Success with Customer Relationship Management, Customer Retention Techniques

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Insurance

Financial

Healthcare

Pharmaceutical (Pi)

CommTech

Call Center

Turning challenges into opportunities

Finding techniques to increase customer retention and loyalty, gain business insights for more precisely targeted sales messages and pinpoint opportunities to grow more profitable customer relationships are some of the most important challenges today’s marketers experience. Their success with First Marketing’s customer relationship management process comes from integrated marketing communications solutions that are focused on meeting these needs for Fortune 1000 companies and turning challenges into opportunities for our clients to maximize profitability and customer retention.

With techniques that range from newsletters and direct mail to e-mail marketing and one-to-one communications, First Marketing implements solutions for every stage of the customer relationship process. Our integrated marketing communication plans make it easy with strategy based on insights from our proven research tools, creative marketing communications from award-winning professionals and turnkey service with Total Project Management.

The Direct Marketing Association has posted one of our recent white papers:

Are you asking the right questions? Translating customer insights into loyalty-building strategies.

Written by First Marketing’s Market Research Manager, Adina W. Wasserman, Ph.D., this detailed Relationship Report reveals the results of our national Relationship Index Survey.

Request this white paper here

Farmers Insurance Group

With a 16 percent response rate, the Farmers personalized newsletter program helps agents generate sales and referrals.

Targeted, personalized communications = customer satisfaction

Many studies have suggested that there is a connection between relevant, personalized communications and customer satisfaction. A recent study by UK-based database marketing firm GI Insight has confirmed the theory — at least in the United Kingdom.

Manage assets to make marketing work harder — and smarter — for you and your sales force.
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Autopilot for your next campaign — Campaign management tools drive efficiency, focus and measurable results.
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We look at the latest trends driving the digital print revolution, including environmental concerns.
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How trackable metrics demonstrate ROI and help fine-tune creative to increase response.
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Your corporate Web site and e-mail are powerful tools for getting the word out about your company.
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