Uncovering proof of the power of newsletters was the goal when First Marketing launched the Newsletter Readership Study in 1991. Through independent research, we set out to evaluate the effectiveness of the custom newsletters created for our clients. Several years and thousands of responses later, we remain committed to this effort.
In conjunction with David Sparks and Associates of Clemson, South Carolina, we compiled the results of our many surveys within the financial, healthcare, travel and telecommunications industries.
Widely regarded as the most unique and important research report regarding newsletters, the Newsletter Readership Study provides evidence that newsletters are not only an effective cornerstone of a communications program, but a proven medium and an important part of an integrated marketing strategy.
We are proud to share the results with you and believe that by studying the contents of each Market Report specific to segments of the Retail Industry, you will gain a thorough understanding of the powerful and professional qualities of First Marketing's custom newsletters.
Report for Co-Branded/Affinity Card Programs
Report for Grocery Loyalty