How much can you afford to spend on customer retention?

To calculate your break-even point for instituting a retention program, just fill in the three numbers below, then click on "
Do The Math."

And in case you don't know the first two numbers, we've provided industry averages for you.


(The average cost of acquiring one new
cardholder ranges from $100 to $150.)


(Card issuers lose approximately 8%
to 12% of their cardholders every year.)


(Fill in the total number of cardholders you currently have.
Minimum entry: 100,000.)


* If you have fewer than 100,000 customers, contact us for a custom analysis.