How much can you afford to spend on customer retention?

To calculate your break-even point for instituting a retention program, just fill in the three numbers below, then click on "Do The Math."

And in case you don't know the first two numbers, we've provided industry averages for you.

 
$
(The average cost of acquiring one new
cardholder ranges from $100 to $150.)

 
%
(Card issuers lose approximately 8%
to 12% of their cardholders every year.)

 

(Fill in the total number of cardholders you currently have.
Minimum entry: 100,000.)

 

* If you have fewer than 100,000 customers, contact us for a custom analysis.