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Healthy Solutions: Effective healthcare marketing and education made easy

Healthy Solutions

Healthy Solutions, the health consumer experts at First Marketing, focus on building strong relationships and have for more than 30 years. Our researchers, writers and designers specialize in healthcare marketing, consulting and communications that motivate positive patient behavior and maximize consumer loyalty. With turnkey project management, innovative technology and print-on-demand solutions, Healthy Solutions provides healthcare strategic marketing plans and effective, cost-efficient communications for health systems and managed care organizations.

First Marketing offers unique communications solutions for healthcare including:

Hospitals/Health Systems Solutions

Newsletters custom-created for your hospital offer all-original content to raise awareness of your facility, staff and services in the community and help cement patient and physician loyalty through value-added health education features.


InTouch is a healthcare marketing newsletter option for some clients that combines custom content and client-specific branding with syndicated content. The result is a custom newsletter without custom pricing or turnaround times. Your InTouch newsletter includes a custom masthead, personalized contact information, custom articles specific to your facility and your choice of patient health education articles on topics geared to your specific audience.

Community Awareness Mailers offer a cost-efficient healthcare marketing tool allowing you to announce news, events and important messages through a series of direct mail pieces.

Niche marketing helps you reach and plan for specific strategic healthcare market segments, such as women or seniors, with carefully researched messages, vehicles and offers targeted to each audience.

Solutions for Managed Care Organizations

Newsletters educate members about plans and designs, benefits and utilization, as well as motivate lifestyle behavior changes and disease management compliance to help improve health and control costs.

Channel Options is a Web-based ordering system with variable on-demand printing that lets brokers order marketing collateral materials that are consistent with your MCO’s corporate brand and personalized with the broker’s contact information for his or her clients.

Our healthcare strategic marketing and consulting helps organizations communicate effectively to manage behaviors and maximize loyalty.

Contact First Marketing about solutions to help your organization build healthy consumer relationships.


Case Studies

Healthcare marketing case study:
Union Hospital

This 116-bed facility raises public awareness of its advanced medical services with educational communications delivered through multiple touchpoints.

Read more



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