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First Marketing - We Make it Easy

Customer marketing made easy for insurance companies and agents

First Marketing has the resources to design, implement and support a complete customer-focused marketing program for your insurance company and your agents with direct insurance marketing services. We specialize in maximizing customer loyalty and long-term profitability through education, cross-sell/upsell and channel marketing solutions that combine creativity, technological innovation and cost efficiency.


The following direct marketing services and solutions were developed specifically for the insurance industry:

Education and cross-sell/upsell materials, including direct mail pieces, personalized insurance newsletters, brochures, postcards and greeting cards, showcase products and services to help you grow your customer relationships.

Channel Marketing is a challenge for insurance companies and their agents, but Channel Options from First Marketing lets you maintain corporate brand consistency and message control in direct marketing while giving your sales force the power to personalize their materials.

Channel Options is a Web-based system that combines online ordering with the latest technology for variable on-demand printing. You have control of the direct marketing materials available. Your agents go online and order the materials they need personalized for their client lists with local contact information. Then, we do the rest.

Print on-demand fulfillment reduces the cost of inventory management and wasted out-of-date materials. Channel Options lets your agents order only what they need when they need it.

First Marketing understands the avenues you need to optimize to connect and educate your customers and sales team. Using direct insurance marketing services such as personalized insurance newsletters, channel marketing, extensive surveys and research on customer loyalty, we can establish an efficient marketing program package for your insurance company.

Contact us for more information on how First Marketing’s solutions can maximize the profitability of your customer relationships.


Case Studies

Farmers Insurance Group

With a 16 percent response rate, the Farmers personalized insurance newsletter program helps agents generate sales and referrals.

Read more



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