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| FOR RELEASE: 8-5-2004 |
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FIRST MARKETING AND JAMES TOWER ENHANCE LOYALTY CAPABILITIES WITH ACQUISITION OF PASS PRIVILEGE |
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POMPANO BEACH, FL (August 2004) - First Marketing (Pompano Beach, Fla.) and James Tower (Mankato, Minn.) today announced their acquisition of North Carolina-based Pass Privilege, a leading supplier of technology for points-based loyalty programs. As part of the acquisition, the two companies will assume ownership of AwardTrack™, the popular web-based application for loyalty data collection, tracking and interactive program management.
“AwardTrack adds significantly to our existing strengths in loyalty strategy and member communications,” notes First Marketing president Ron Drenning. “As loyalty programs become increasingly sophisticated, AwardTrack can deliver the actionable, real-time information our clients need to gain competitive advantage.”
James Tower president Brian Olsem adds, “The application’s web-based architecture also overcomes one of the biggest IT barriers organizations face — the ability to seamlessly stitch in loyalty tracking technology to existing POS and CRM systems.”
Both First Marketing and James Tower will maintain an active role in the ongoing support of AwardTrack and the current Pass Privilege client base. Business operations and account servicing are housed with First Marketing in its Florida headquarters, while James Tower supports all IT operations and the continuing development of the application’s advanced technology.
About the Companies
First Marketing is a 30+ year supplier of customer marketing programs to the financial, telecom, healthcare and travel markets. The company specializes in maximizing customer relationships through education, cross-sell/upsell, loyalty rewards and channel marketing solutions. James Tower is a leading technology marketing and e-commerce solutions provider. The company’s focus is to build and provide highly-customized applications that specifically meet each client’s unique needs. That focus is backed with a culture and attitude that embraces the goal of being simple, sensible and effective.
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| For more information, contact: |
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| Sandra Olivieri |
| First Marketing |
| Phone: 954.956.3412 |
| Fax:954.971.4707 |
| E-Mail: [email protected] |
| URL: www.first-marketing.com |
