FOR RELEASE: 9-15-2004
 
 
FIRST MARKETING WINS WEB MARKETING AWARD FOR MEDIACOMíS DYNAMIC E-NEWSLETTER
 
 
POMPANO BEACH, FL (September 2004) - First Marketing received a WebAward for ďBest E-mail WebsiteĒ in the Web Marketing Associationís annual international competition. The customer communications company was recognized for its work on cable company Mediacomís dynamic e-mail newsletter campaign.

The nationís eighth largest cable television company, Mediacom recruited First Marketing to develop a highly customizable e-newsletter designed to enrich the customer experience. Customers who opt in to the biweekly Mediacom e-news select key topics of interest based on their viewing preferences, such as Sports, Comedy, Family and Entertainment. This profile, which can be updated at any time, is used to generate an e-newsletter containing personalized, preference-specific programming highlights.

To learn how the program works, visit:
http://www.netletter.net/webentry/campaignflow

To view an example of a Mediacom issue, visit:
http://www.netletter.net/webentry/expandedcontent

To see the Mediacom e-news team, visit:
http://www.webaward.org/winner.asp?eid=2513

About the competition:
Now in its eighth year, the WebAward Competition for Website development is conducted by the Web Marketing Association, Inc. More than 1,300 sites from 19 countries were adjudicated in 80 industry categories. Entries were judged on design, copy writing, innovation, content, interactivity, navigation and use of technology. For more information, visit http://www.webaward.org.

About First Marketing
First Marketing is a 30+ year supplier of customer marketing programs to the financial, telecom, healthcare and travel markets. The company specializes in maximizing customer relationships through education, cross-sell/upsell, loyalty rewards and channel marketing solutions.
 
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For more information, contact:
 
Sandra Olivieri
First Marketing
Phone: 954.956.3412
Fax:954.971.4707
E-Mail: [email protected]
URL: www.first-marketing.com