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How much can you afford to spend on customer retention?
To calculate your break-even point for instituting a retention program, just fill in the three numbers below, then click on
"Do The Math."
And in case you don't know the first two numbers, we've provided industry averages for you.
$
200
250
300
350
400
450
500
550
(The average cost of acquiring one
new telecommunications customer
ranges from $300 to $500.)
10
15
20
25
30
35
40
45
50
55
60
%
(Telecommunications companies
lose approximately 25% to 50%
of their customers every year.)
(Fill in the total number of
customers you currently have.
Minimum entry: 5,000.)
* If you have fewer than 5,000 customers,
contact us
for a custom analysis.
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