Logo(s) placement and usage are consistent within similar formats. |
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The typography styles, sizes, leading and treatments are consistently adapted throughout all media. |
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Design elements (color palette, photo/art treatments and layout) are consistent within each format. |
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Design elements (color palette, photo/art treatments and layout) convey a family look throughout all media. |
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Graphic representation of the company is consistently executed across business/product/service lines. |
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