Messages should shift from...
![](Images/SecPages/Possibilityto.gif) |
Achieving awareness of your products and services must evolve into recognition of brand value and subsequently preference.
|
![](Images/SecPages/Acquisitionto.gif) |
Trial of services or features needs to transition to increased penetration or share of customer.
|
![](Images/SecPages/Promotionto.gif) |
Response to promotional efforts is just the first step in generating anticipated revenue.
|
![](Images/SecPages/Pricingto.gif) |
Acceptance of the cost of service must be followed by profitable use of services and regular payment.
|
![](Images/SecPages/Expectationto.gif) |
Recognizing the customer as a customer converts expectations into heightened satisfaction, and ultimately customer retention. |