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First Marketing's long-term commitment to measuring effectiveness can be seen in our Newsletter Readership Study program which, since 1991, has gathered the feedback of more than 75,000 customers, representing more than 225 companies. The summary results of this program demonstrate the value of recurring communication and the skillful blending of value-added informational content with promotional messages. Our database of consumer responses to a variety of formats, frequencies, distribution methods, target audiences and other criteria allows us to recommend effective programs and provide comparative analysis as part of your program's measurement strategy.
We also work with our clients to recommend customer research projects to support marketing decision making and effectiveness, including benchmarking, control group tests, positioning surveys, brand awareness assessment and customer satisfaction analysis. All research is conducted with our independent research partners, and reviewed and approved by our clients' internal research departments.
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