| 
		Vendor | 
		Partner | 
	
	
		| Timeline Management | 
		Adheres to schedules and deadlines you develop. | 
		Develops schedules based on deadlines you dictate, updating as necessary and encouraging adherence from all involved. | 
	
	
		| Strategy Development | 
		Executes your strategy or offers prepackaged strategy. | 
		Works with you to understand key objectives and limitations. Recommends custom strategies. | 
	
	
		| Information Gathering | 
		Works from materials you supply. Attends meetings and conducts interviews you arrange. | 
		Conducts consumer and market research and expert interviews to develop content. Offers existing knowledge of industry. | 
	
	
		| Creative Execution | 
		Designs creative consistent with the direction you provide. | 
		Brainstorms and provides creative ideas, concepts and content on a proactive basis. | 
	
	
		| Review Process | 
		Submits content for review. | 
		Provides ample opportunity for cost-free direction on creative and solicits input and feedback from all concerned. | 
	
	
		| Fulfillment | 
		Deliverables provided with billing itemizing additional services and associated costs. | 
		Deliverables provided for preapproved turnkey price. |