How much can you afford to spend on customer retention?
To calculate your break-even point for instituting a retention program, just fill in the three numbers below, then click on
"Do The Math."
(The average cost of acquiring one
new customer or
(Select your annual attrition percentage
for your industry's average.)
(Fill in the total number of
customers you have between 5,000
and 1,000,000 or
a custom quote.