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Each generation has its own unique style and attitude. Knowing who they are and what they like can help you market to them more effectively.
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Generation
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Date Born
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Ages
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Silent Generation
Baby Boomers
Generation X
Generation Y
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1925-1946
1946-1964
1964-1977
1977-1994
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57-78
39-57
26-39
9-26
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Here's a quick quiz to see if you can fill in the Generation Gap.
1) What fraction of the people in the Silent Generation participates regularly in a physical fitness program?
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a) 1/2
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b) 1/3
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c) 1/4
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d) 1/10
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2) Which generation was once called the "me generation" due to their need for instant gratification?
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a) Silent Generation
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c) Generation X
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b) Baby Boomers
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d) Generation Y
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3) Generation X tends to purchase homes:
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a) Sooner than their parents did
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b) Later than their parents did
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4) Which generation is known to volunteer their time and service in record numbers?
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a) Silent Generation
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c) Generation X
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b) Generation Y
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d) Baby Boomers
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5) Baby Boomers' main focus is now on:
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a) Wellness
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c) Retirement
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b) Finances
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d) Entertainment
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6) What percentage of Generation X expects their standard of living in retirement to be greater than their parents?
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a) 20%
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b) 30%
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c) 50%
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d) 70%
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7) Which generation is made up of the most minorities?
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a) Generation X
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c) Generation Y
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b) Baby Boomers
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d) Silent Generation
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8) The Silent Generation pays most attention to which type of media:
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a) Radio
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c) Internet
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b) TV
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d) Written word
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9) Which generation is fearful of words related to aging?
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a) Baby Boomers
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c) Generation X
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b) Generation Y
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d) Silent Generation
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10) Generation Y is known by many names. Which of the following is one of their actual nicknames:
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a) Yoga Generation
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c) Echo Boomers
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b) Generation Latte
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d) Global Generation
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If you would like to learn more about these generations' tastes and preferences, contact us and ask us to send you a FREE copy of "Talkin' About My Generation," a listing of popular books, songs, movies and TV programs, as well as the heroes, villains, and political and social events that shaped each generation.
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