Conference call
The CTAM Summit '03 (Cable & Telecommunications Association for Marketing), July 20-23, Washington State Convention & Trade Center, Seattle, Wash. Displaying at the Creative Showcase, July 22. Attending from First Marketing: Business Development Managers Margaret Smith Russ and Neil Rosenblum. www.ctamconferences.com

Society for Healthcare Strategy and Market Development of the American Hospital Association's Eighth Annual Conference, September 3-6, Hyatt Regency Dallas, Dallas, Texas. Attending from First Marketing: Business Development Managers Jerry Wiewandt and Steve Goldstein. www.hospitalconnect.com:80/shsmd

Direct Marketing Association's Annual Conference and Exhibition, October 12-15, Orange County Convention Center, Orlando, Fla. Attending from First Marketing: Corporate Marketing Director Kimberly Sawyer. www.dmaannual.org

New England Society for Healthcare Communication's (NESHCo) Fall Institute, October 22-25, Providence, R.I. Attending from First Marketing: Business Development Manager Steve Goldstein. E-mail: [email protected]

The trophy room
  • The results are in for the 20th Annual Healthcare Advertising competition, and First Marketing walked away with two Silver and two Merit awards. Accolades were given for two calendars, a newsletter and a direct mail piece for our health clients.

  • A custom calendar and an out-of-home campaign (consisting of billboards and bus wraps) won silver ADDY awards for the Florida/Caribbean region. These works moved on to the regionals after winning gold and silver awards in the local round of competition held in Ft. Lauderdale, Fla. The American Advertising Federation is holding their national ADDY competition in Los Angeles, where our work will be in the running again.
A custom calendar for 79¢!?
That's right. With First Marketing's gang-print initiative, you get to make an impression all year long for mere pocket change! Here's how it works:

We've established some basic specs, like page size and paper stock, that allow us to print all our clients' calendars at one time. Although the basic format is preset, everything else — including design, art and content — is completely custom for each individual client.

For more information, contact your Business Development Manager or e-mail us. But hurry! In order to participate, you must sign on before August 31.

Reprinted from Strategies newsletter, 3rd Quarter © June 2003 by First Marketing, 3300 Gateway Drive, Pompano Beach, FL 33069.


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