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First Marketing

Integrating your brand identity and marketing messages across a variety of media can maximize exposure, heighten impact and reduce costs. So, take a few moments to gather copies of your company's or division's latest marketing collateral, including welcome materials, direct-mail promotions, advertisements, newsletters, magazines, inserts, brochures, flyers, booklets, Web content -- essentially any media you currently use to communicate with your customers.

With the big picture in view, evaluate how satisfied you are with the attribute statements featured in steps 1 and 2. For questions relating to customers' perceptions, click on "don't know" if customer input/feedback on the topic is unknown. In step 3, you can view the overall results on our "Brandometer," as well as specific feedback on your highest and lowest scoring categories.

Ongoing Customer Communication