Would you agree that it’s taken for granted by those outside of the marketing department that you have a clear understanding of your business relationships?
Similarly, would you agree that your best and most profitable business relationships are with people who feel that you know them?
It’s no secret that people like to feel understood. This year, as you plan your marketing budget, make a promise to yourself to get to know your relationships better. A little bit of time and money spent here will result in a big return on your marketing spend.
Technology has significantly decreased the expense and time of better understanding your relationships. Here are two ways to do it for under $5,000 and in less than a month: