Newsletters vs. Statement Inserts:
In the customer communications ring, which contender comes out on top?
An independent study proved that newsletters have a greater impact on customer satisfaction and ROI. In fact, customers who received the newsletter were much more likely to be completely satisfied than those in the statement insert group. This table shows the differences in satisfaction levels.
Click here for complete results
, as well as details about the study’s goals and methodology.
You may tour through a sample NetLetter (sm) created by First Marketing for a fictional client. Click on the Park Avenue Shops link, below, to see this example of our work. Also, please visit the links below for articles from our newsletter, Strategies, or view the results from our Effectiveness Research studies which prove the power of custom communications.
Park Avenue Shops NetLetter(SM) -- a prototype