Click on the titles below to read articles featured in our corporate newsletter, Strategies.

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Strategies NetLetter (5/03)
Strategies NetLetter (6/03)

Your customer communication: How to do an objective appraisal (11/02)
Divine Designs (11/02)
Research resources: Did you know FM has an on-site library? (11/02)
Marketing to Generations X and Y; Going beyond the stereotypes (11/02)
9 quick questions: Does your Web site make the grade? (7/02)
Marketing to seniors: How to attract this lucrative audience (7/02)
Decentralized cable company benefits from centralized communications program (7/02)
First Marketing’s proofreaders: Our behind-the-scenes quality control specialists (7/02)
4 cardinal rules that will get people to read your direct mail (5/02)
Personalization for the customer (5/02)
3 common mistakes to avoid when posting a survey to your Web site (5/02)
Leading Retailer + First Marketing = Growth (5/02)
9/11/01 Marketing in the aftermath (12/01)
DMA 2001 — Back to business (12/01)
Put some muscle in your direct mail and pump up response (7/01)
Should you hibernate in a bear market? (7/01)
Case study: Supermarket chain adds flavor to its customer communication (7/01)
Come on, get happy — Reap the rewards of emotion marketing (11/00)
DMA 2000 examined tried-and-true tactics and emerging trends (11/00)
Sending marketing messages via e-mail . . . with permission, of course (7/00)
Achieve branding success through continuous evaluation (7/00)
Maximize recall and response: Focus on the right mix of media and messages (3/00)
Initiating the connection that turns prospects into customers (3/00)

 
 
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