Customer relationship marketing and communications since 1972
For more than 30 years, First Marketing has provided marketing communications services with a focus on maximizing profitable customer relationships for clients across a variety of industries. We provide proven customer communication expertise that combines smart segmentation strategies with high-impact creative messages. Our vertically integrated resources and total project management make it easy for clients to implement a customer marketing program with a single partner for the entire process.
First Marketing’s parent company, Taylor Corporation, is made up of more than 95 diverse companies that deliver marketing, printing and consumer services worldwide. The resources provided by Taylor Corporation and our sister companies allow First Marketing to offer a broader range of solutions to our clients.
Customer-focused solutions
Our solutions help clients foster customer loyalty, increase retention, cross-sell/upsell products or services and motivate profitable behaviors with proven communications programs: editorial news solutions such as newsletters, direct mail and e-mail campaigns; welcome experience; one-to-one communications; appreciation programs; event-driven upsell campaigns; personalized online ordering systems; win-back campaigns; and business insight tools that provide deeper customer insights.
Industry expertise
Account service and creative teams are industry dedicated to ensure you work with experienced professionals who understand your industry’s organizational demands, competitive pressures and customer attitudes as well as the products and services offered. Our teams specialize in these consumer-based industries:
Total project management
Meeting your marketing objectives is easier with First Marketing’s total project management. Beginning with research-based insights for strategic planning through the production of targeted creative materials and results measurement, we provide a fully turnkey production process for your communications and marketing program. Your Account Manager oversees all production and provides you with one contact for anything you need.
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