"Are Banks Flirting With Disaster?" Experts say having a disaster recovery program in place before catastrophe strikes is no longer a luxury--it's a necessity. BANK TECHNOLOGY NEWS, August 1999, pp. 1,16-18. And, "Ten Disaster Recovery Tips," p. 17.
"Extending CRM To Corporate Customers." One sector that has long felt overlooked and underserved by banks is corporate customers, particularly small-business owners. Banks largely have overlooked this rapidly growing sector because the support requirements for small business--relationship managers and branches--are viewed as being just too expensive. BANK TECHNOLOGY NEWS, August 1999, pp. 1,37-39.
"Lending To Small Businesses Will Stay Strong Well Into 2000." Banks of all sizes will continue to see smalls as an important market for products such as business credit cards as well as lines of credit. THE KIPLINGER WASHINGTON LETTER, August 6, 1999, p. 2.
"Batten Down the Hatches! What Happens When The News Isn't Good?" This article says keeping the brand intact during times of trouble takes guts, strategy, and a little luck. Financial companies are sensitive to this issue. FINANCIAL SERVICES MARKETING, July/August 1999, p. 21.
"Banks Begin To See A Rebound In Customer Loyalty." For the first time since 1994, there was an increase, albeit slight, in commercial banks' customer loyalty. And the slow but steady rise for credit unions over many years correlates with their industry-leading customer satisfaction ratings. FINANCIAL SERVICES MARKETING, July/August 1999, pp. 6A-7A, which follow page 28.