The wave of bank mergers and acquisitions probably won't slow anytime soon. Unfortunately, bank customers may not be enjoying the ride. In a recent Gallup Poll, more than a quarter said mergers pushed fees up while driving service down. Nearly 23 percent had changed banks as a result. Keeping customers through a merger can be a challenge. But it's not the only one bank marketers face today. You must also overcome the hurdles of communicating to larger customer bases with fewer dollars, moving into new markets and effectively establishing your branding. How can you accomplish all this? By outsourcing a portion of your marketing program.

First Marketing has helped the banking industry successfully communicate with its customers since our inception over 25 years ago. Our experienced and dedicated Account Managers can offer you strategic, cost-effective solutions completely customized to meet your marketing goals and objectives. Whether your communications strategy includes newsletters, brochures, postcards, Web content or other materials, you can rely on us for concise, benefit-oriented writing and attractive, effective designs that will bring you high readership. We offer a range of segmentation options, including one-to-one communications, and turnkey service, helping you reach your goals while making your job easier.

Retail Banking
Managed Care