"Where Loyalty Lives." Understanding who frequent shoppers are, how to target them efficiently and what their potential impact is on your business are the keys to making the most of a loyalty marketing program. GROCERY HEADQUARTERS, August 1999, pp. 33-36. And, "Where The Cards Are--And Aren't," p. 35; "What They Buy," p. 35; "Frequent Shoppers: Their Numbers Are Growing," p. 34; "Who's Using Frequent Shopper Programs . . . And Why," p. 36.
"Color Plays A Critical Role In Satisfaction." A recently published report indicates that 60 percent of Internet shoppers do not trust the color they see on their monitors. The study further reports that 30 percent of online shoppers have decided not to purchase a product because the true color of the product was in doubt. THE SUPERVISOR'S GUIDE TO CUSTOMER SERVICE & RETENTION, August 9, 1999, p. 3.
"Marketing To One." Industry observers say the next generation of in-store marketing devices will enable retailers to perform such functions as customer-specific pricing and other targeted promotions while displaying product graphics with a three-dimensional look. SUPERMARKET NEWS, July 26, 1999, pp. 19,22.
"Strong Brands, Gourmet, Ethnic Lines Strong: FMI." About 93% of shoppers in supermarkets that offer private-label groceries will buy store brands, according to the Food Marketing Institute's recently issued report. The survey also found that more than 50% of shoppers are buying gourmet, specialty or ethnic foods if their stores carry them, as well as natural or organic items. SUPERMARKET NEWS, August 16, 1999, pp. 43-44.
"Getting Online Purchasers Coming Back For More." A survey says that online sales will hit $1.3 trillion by 2003. Out of 1,905 Internet shoppers surveyed, 53% would buy more online if incentives were offered. Forty-seven percent said they would be loyal to a site that offered a rewards program. Rewards that users want are listed. INTERACTIVE PR & MARKETING NEWS, August 6, 1999, p. 5.