|Continued from Tapping into the senior market
Get your audience involved
How do you incorporate interactivity into your marketing campaign? The answer is simple: Get your senior audience involved any way you can.
Include interactive surveys in your newsletter program.
Conduct lectures on health-related issues at local senior centers.
Offer free or discounted health screenings at your health care facility.
And don't forget to incorporate programs on some of the countless life-stage topics of interest to your senior audience (a few of which we touched upon earlier).
To increase retention, build loyalty and add value to your product, offer incentives and discounts for the reader's efforts. But don't be too pushy. This market has learned through the years that patience is a virtue when making wise consumer decisions.
Senior organizations help strengthen relationships