A complimentary value-added service
exclusively for First Marketing Company clients

The Value Partners Program is designed to enhance your newsletter by providing a value-added component. This innovative program achieves several goals, including:

Increasing the perceived value of your newsletter
Promoting readership
Demonstrating your appreciation for valued customers
Generating response through your newsletter

The program consists of exclusive discounts and special offers that First Marketing clients can pass along to newsletter readers. Participating Value Partners include:

    Bally's Total Fitness
    Alamo Rent a Car
    Royal Caribbean Cruise Lines
    Nordic Track
    Continental Airlines
    Fed Ex
    Hyatt Hotels
    1-800 Flowers

Two ways to participate

Every First Marketing client receives a Catalog of Values outlining the specifics of each offer. The catalog - and the offers - are provided at absolutely no cost to our clients.

Each offer is valid for one full year and up to 25 new offers are distributed every quarter, so you can choose from as many as 100 different options at any given time. Most offers can be tailored for your audience based on demographics, seasonally and other factors.

The program offers turnkey service: Once you choose an offer to include in your newsletter, your Account Manager coordinates all the details.

Whether or not you're a First Marketing client, you can become a Value Partner. Your offer will be seen by our 500 business clients, who may then select it for their newsletters.

For more information on the Value Partners Program, or if you would like to become a Value Partner, contact your First Marketing Representative or send an email to Lori Godbold, Program Manager at [email protected]


Retail Banking
Managed Care