|Newsletters are the most common form of custom publishing. The marketing power of newsletters lies partly in their ability to attract high readership, which is attained through consistent distribution, strong editorial, balanced content and quality production.
And because a newsletter delivers multiple messages in each issue, you can accomplish your communications goals at a cost unmatched by single-focus media such as traditional direct mail, statement inserts or mass advertising. A typical four-page newsletter carries an average of seven to eight messages per issue, reducing your cost to just pennies per message.
To understand the financial impact of high readership and multiple messages, contact us today for a custom Cost-Per-Message Analysis.