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A dynamic e-newsletter, which included customer-selected content based on individual programming interests, helped Mediacom stem attrition and add value to customer relationships. E-news offered additional in-depth online content and an online subscription site that made it easy to update preferences.

To learn how the program works, visit: http://www.netletter.net/webentry/
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To view an example of a Mediacom issue, visit: http://www.netletter.net/webentry/
expandedcontent

Results: Average open rate of 65 to 70 percent
Awards: Web Marketing Association “Best E-mail Web site” WebAward

     
Portfolio By Industry
Financial

 AIG VALIC
 ABN AMRO

Communications + Technology

 VoiceStream
 Comcast Cable
 Bright House Networks
 Cingular Wireless
 Mediacom
 Nextel Partners

Healthcare

 Medica
 HAP
 Union Hospital
 Excela Health Systems

Insurance

 Farmers

Travel

 Regent Seven Seas Cruises
 Oceania Cruises
 La Quinta

 

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