A dynamic e-newsletter, which included customer-selected content based on individual programming interests, helped Mediacom stem attrition and add value to customer relationships. E-news offered additional in-depth online content and an online subscription site that made it easy to update preferences.
To learn how the program works, visit: http://www.netletter.net/webentry/
To view an example of a Mediacom issue, visit: http://www.netletter.net/webentry/
Results: Average open rate of 65 to 70 percent
Awards: Web Marketing Association “Best E-mail Web site” WebAward