An array of branded marketing materials for the company’s retail, direct, indirect and online sales channels boosts national recognition of the Nextel brand. A welcome kit, newsletter, monthly bill inserts and referral promotion help nurture positive customer relationships.
In-store table tents and point of purchase display pieces promote contests designed to cross-sell and increase usage of Nextel services.
Awards: 36th Annual Creativity Award
For year-round, top-of-mind awareness, Nextel’s promotional calendar highlights a different product or service each month. To help reinforce its relationship with high-value customers, Nextel invited them to NASCAR races and other special events.
Awards: Greater Fort Lauderdale Advertising Federation Silver ADDY Award for Invitation
Nextel also provides the content for a customer Web site, nextelconnections.com that includes general information about the company’s products and services and gives the customer access to personal account information.
Awards: Greater Fort Lauderdale Advertising Federation Gold ADDY Award for Web Campaign
During the holiday season, Nextel produced flash banners promoting its free phone offers to customers with winter holiday and New Year’s celebration theme.
Awards: Web Marketing Association “Outstanding Web site” WebAward
NASCAR Nextel Cup Series Flash Banners
Awards: 35th Annual Creativity Award; Fourth District Silver ADDY Award; Greater Fort Lauderdale Advertising Federation Silver ADDY Award